Design by any other name.

Charming Physique Logo Design

My goal for this design was to be clean, modern, and stylish. I combined main elements into the icon design. The thought process was using the monograms C & P to showcase "naturally beautiful" (golden ratio) "female" (gender symbol) "body" (simple figure icon). It's an abstract representation of the female body. The dot is the head, the straight line within the P is the body. The (golden ratio) spiral of the P's curve has double mean of beauty/sass/feminine and serves as an arm. The rounded curve of the C represents the curve of a woman and is also a hidden symbol of the female gender icon.

I also researched symbols of women throughout history and this design resembles Greek imagery of the many different goddesses.

1-CP-Logo Process Mockup.jpg
Charming Physique Tag Mockup.jpg
28-CP Icon White Lavendar.jpg
29-CP Icon Plum Lavendar.jpg
30-CP Icon Lavendar White.jpg
31-CP Logo White Lavendar.jpg
32-CP Logo Gold Plum Lavendar.jpg
33-CP Logo Lavendar White.jpg
34-CP Horizontal White Lavendar.jpg
35-CP Horizontal Plum Lavendar.jpg
Charming Physique Logo SloganH  2.jpg
Charming Physique Logo SloganV 2.jpg